Progressive Insurance’s pop-up biker salon

Progressive Insurance wanted to provide an engaging experience in order to promote their motorcycle insurance for the AME Awards and also to raise money for the Movember foundation.

They did this by creating a pop-up biker salon called Flo’s Chop Shop, offering everything from boot polishing to a gentleman’s shave. 9,000 attendees were serviced by Flo’s Chop Shop. 

The campaign delved into the passions of bikers and created a novel experience they could relate to in order to connect and thus promote their motorcycle insurance. The program received 778,000 social media impressions and they raised nearly $92,000 for the Movember Foundation and men’s health awareness.