In a bid to encourage test drives of their new car Lexus developed an app which encouraged drives to explore more of their city. Connecting with local undiscovered businesses, the Lexus UX app mapped out an urban exploration route for those who signed up for a test drive.
A partnership between Boiler Room & Pernod Ricard, who for the first time is grouping its brands together for a joint partnership “Créateurs de Convivialité,” centred on uniting people around authentic, shared moments.
The partnership will tour festivals and include a series of interactive, multimedia exhibitions that “tell the stories behind each festival music pillars,” with the first one to take place in Peckham London.
Uber set out to showcase how comfortable and safe you feel in an Uber... So safe you feel you can talk about anything. The advertising campaign concept involved interviewing people in an Uber, talking about real life personal moments. The all star Lebron James featured, completely letting his guard down in a now world famous interview.
Content marketing is no new term to many of us in marketing, however it is a landscape that is constantly changing.
We’ve gathered some of the most defining trends we’ve seen so far this year, including what we believe to be the future of content marketing. So keep these in mind when crafting your content strategies.
Do you work at an Airline? Or just an in-house marketer not knowing how to navigate the treacherous seas of social media? Then this article is for you. We looked at 12 of Hong Kong's top airlines on Facebook and crunched all the numbers so you didn't have to.
Airlines in this study included: HK Express, Cathay Pacific Airways, Air Asia Hong Kong, Hong Kong Airlines, Vanilla Air, Air New Zealand, China Airlines, Cathay Dragon, FlyScoot, Peach Aviation, Eva Airways, and Japan Airlines.
Some notes:
Leveraging the audiences of publishers on Facebook is a tactic used by many brands. But where do you go about finding leading publishers who can reach local Hong Kong audiences? We’ve got you covered.
If you work in marketing and aren’t originally from Hong Kong, you’ve probably realized this part of the world works very differently than what you’re used to in the UK, Canada, US or Australia. And needless to say, the social space here works very differently too. So how do you create content that actually resonates with locals?
Insights