Google's AI Assistant powered gumball machine

 

We’re hitting the strip at #CES2018 to show off some of the 1 million Actions you can take with your #GoogleAssistant—just say #HeyGoogle. pic.twitter.com/ecZyDHcvCK

— Google (@Google) January 10, 2018

What is it?

To promote the power of its voice-activated assistant, Google set up a gigantic gumball machine at the Consumer Electronics Show in Las Vegas.

And why is this a campaign we love?

It’s simple, it’s eye-catching and gets people talking.