What We Do
Catalyst provides a full spectrum of activation services including strategy, creative, experiential marketing, brand activation, retail experiences, digital activation, events, content marketing and online-to-offline activation.
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Our Approach
These six steps help guide us in developing insight led marketing campaigns which create meaningful change in the real world.
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Brief
Brief development.
Project management
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Research
Trends, competitive landscape, stakeholder research, consumer research, testing
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Insights
Brand strategy, marketing strategy, internal communications strategy
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Design & Creative
Ideation & visualisation (e.g. campaign creative), brand Identity, corporate collateral, content creation
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Go to market
Brand activation, events, print marketing collaterals, digital marketing collaterals, video, social & community
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Evaluate
ROI tracking and analysis, post campaign reporting, social & digital analytics, brand performance tracking
We’ve had a remarkable journey with experiential. Building from the ground up, it’s played an integral role in winning investment to support our strategy in Australia. We couldn't have done this without our amazing partnership with Catalyst. Looking forward to developing the next chapter of Experiential together!
Grace Hahn
Director, Group Marketing, Asia Pacific - The Economist
A huge thank you for your support and management on HiVE. We’ve gone from strength to strength with participants confirming we improved incrementally in all areas - this effort and creativity was spearheaded by yourselves. It was one of the smoothest events I’ve had the pleasure of working on and everyone really came together as a team to produce a fantastic HiVE.
Kate Geraghty
AVP, Group Communications - FWD Insurance (Group)
