Innovative tech is shaking up the world of experiential marketing. At Catalyst, technology advancements are at the forefront of our business. We use our creativity to wield new technology into cutting-edge marketing campaigns that create unforgettable experiences. Here we’ll reveal the five experiential trends all companies should know to keep customers flocking to your brand.
Have you heard the buzz word ‘Retailtainment” and wondered what it means exactly? For those that don’t know, it is the practice of using retail marketing as entertainment. In other words, using an experience involving activities, sound, emotion, and ambiance to pique customer interest and facilitate a mood that motivates buying. At a time when e-commerce is rapidly growing at the expense of in-store purchasing, retailtainment breathes life into the retail world, adding a new lure to bring people into brick-and-mortar stores.
According to Jing Daily "Retailers need to focus on providing the status of feeling instead of the status of buying.” And we completely agree. With online claiming 35% of retail sales in China, brick and mortar stores need to do all they can to entice shoppers. Where online allows buyers to flit from brand to brand hunting for offers, retail stores can offer a unique opportunity. An opportunity to capture the loyalty of a consumer by providing them with a new, memorable and unique experience which has them coming back from more than just your product.
Gentle Monster, the Korean sunglasses brand, has become an inspiration in a new wave of shopping. Merging art, experience and retail. First launching their concept stores in Korea, the brand has expanded with stores across China. They do not disappoint. Consumers are rewarded with a multi-sensory experience which speaks to the brands latest collections. Giant instillations fill the shops with the product seemingly as a side note.
A spectacular art instillation commissioned by Citywalk to drive traffic to the area.
"Breathtaking 7 -meter artwork features 120dpi detailed NASA imagery of the Earth' surface taken in 1972.
An all singing, all dancing, 360° Mercedes experience. The first BAM festival started in 2018 and was a roaring success. Back for round two the infomous car brand upped their game with an even larger festival where automotive, technological innovation, lifestyle, fashion, food and drink, urban living, sustainability, e-sports and entertainment all intersect.
In a bid to encourage test drives of their new car Lexus developed an app which encouraged drives to explore more of their city. Connecting with local undiscovered businesses, the Lexus UX app mapped out an urban exploration route for those who signed up for a test drive.
A partnership between Boiler Room & Pernod Ricard, who for the first time is grouping its brands together for a joint partnership “Créateurs de Convivialité,” centred on uniting people around authentic, shared moments.
The partnership will tour festivals and include a series of interactive, multimedia exhibitions that “tell the stories behind each festival music pillars,” with the first one to take place in Peckham London.
"Samsung reveals a wonderland of light at Vivid 2019"
A portal to another world. A Hendricks world. In March we saw Hendricks create the Phone box ‘gin’ portal. Actors in fantastical costumes surprised passers by and invited them to step inside a flower filled phone box. What awaited them was not expected. A fully immersive gin tasting room where guests could taste and experience the brands new tipple.
This August Hendricks are launching The Launderette. Which we expect to be just, if not more, wonderous as the previous portal.
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