Pernod Ricard takes Malibu Games campaign global
What is it?
The Malibu Games was divised by Pernod Ricard a year ago as a three day brand experience which brought back to life classic summer water games from much loved TV shows.
This year the games are back! With an increased influencer program which includes 32 influencers taking part in the games from nine nations.
Why do we love it?
Since 2018 the campaigns kick-off event generated 5.4 million engagements, 155m video views and 2.1m website visits. The initiative “taps into changes in audience behaviour and habits” as young people seek to connect with brands “through experience and drink on spontaneous occasions”.