According to Jing Daily "Retailers need to focus on providing the status of feeling instead of the status of buying.” And we completely agree. With online claiming 35% of retail sales in China, brick and mortar stores need to do all they can to entice shoppers. Where online allows buyers to flit from brand to brand hunting for offers, retail stores can offer a unique opportunity. An opportunity to capture the loyalty of a consumer by providing them with a new, memorable and unique experience which has them coming back from more than just your product. 

“The ‘sit and get’ model that conferences traditionally employ is simply not designed for the way the human brain is wired to connect and learn.”

Conference attendees have much higher expectations in this modern era of content-on-demand. Attendees crave access to things they can’t read or achieve on their own. Demand is on the rise for interactivity, experience and engagement. Instead of just listening to speakers on stage, invite audiences to be the experts of their own experience and engage with each other to foster personalized learning and conscious connections. 

Innovations in technology are charging full speed ahead and as new developments surface, businesses and marketers have to be quick to adapt. If we don’t, we are sure to get left in the dust. This past year, we continued to see advancements in the realms of augmented reality and social media features. To help you stay up to speed, we have rounded up 8 social and experiential trends you should know about.

Social Trends

First up, let’s talk social...

What is it?

HP created a unique experience for Panorama music festival. 'The Lab' was a collection of interactive art instilations created by New York based designers. 'The Lab' featured experiences such as a room filled with solar powered "vines" which reacted to movement, a mirrored design instilation & the finale - a 360 cinematic dome. 

Event Technology report 2018

Technology is forever evolving, what was hot one month is old news the next. So to keep us & you on top of it all we have picked our favourite trends in 2018 so far. 

Get in touch if you would need help implementing one of these trends at your next event. 

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What is it?

See FURTHER enabled audiences to experience the world’s first commercially-available untethered augmented reality headset, the Microsoft Hololens, a cutting-edge blend of the digital and physical worlds that will bring the Theory of Relativity to life through powerful visualizations.

What is it?

A unique instillation created with LED pannels & AI technology. Passers are invited to talk to the instilation sharing their passions; football, fashion, art etc The instilation then fills with content drawn for the particular passion. 

Guests are then encouraged to share their camera roll or social feed with it to create a completely unique personal video. 

Why do we love it?

Personal, engaging & eye catching. New technology making the brand the talk of the town! 

What is it?

One shopping retailer in China made a bold decision - by developing a retail app which would have virtual stores spring up in different parts of China, right beside the doorsteps of competitors. Customers could use the app to purchase in virtual reality. It was a hit and received extensive media coverage throughout China.