What is it?

To celebrate its 70th anniversary in Macau, Coca Cola launched a massive marketing campaign at the Venetian Macau Hotel. It included an interactive activation that showcased six historic and iconic settings in Macau, such as the Macau Grand Prix and the ruins of St. Paul’s Cathedral, with larger-than-life Coca Cola cans integrated into the display. They even created six limited edition can designs that featured these six locales. Of course, the experience was complete with a photo booth that printed selfies onto personalized Coca Cola bottles.

Why should you download this report?

Summer is well in full swing, and naturally we thought it’d be a great opportunity to share some great summer activations as inspiration for your brand. There are many opportunities for brands to be creative during the summer, as audiences quench for fun experiences related to the hot season.

What is it?

Why don’t we write letters to our loved ones anymore? Veuve asked the same
thing. So for its 2014 National US Tour, Veuve Clicquot created an experiential
campaign - The Veuve Clicquot Champaign mail truck.

What is it?

Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!

What is it?

Social media mogul Kylie Jenner, launched a touring pop up shop to promote her make up range - with phenomenal results. The truck toured the USA, posting to its own Instagram page @kylietruck to update fans on its whereabouts. The truck offered guests the first chance to buy new products & gave out branded treats to lucky fans! Queues stretched as long as 3 hours.

KRUG & CHIPS from White Label on Vimeo.

What is it?

Beautifully designed pop up pods by Krug Champaign. Enjoy Krug & Chips in one of London's busiest areas.

Why is it a Campaign we love?

A twist on a classic. Surprising & delighting a new audience with this fun pop up. Designed to perfection.

The holiday season sees world famous retailers in the shopping hotspots of London, New York and Paris wowing passers-by with their over-the-top holiday window displays to excite and delight. From magical characters, fantastical lands and traditional stories reimagined to a taste of the old and new to appeal to the masses and keep the kids entertained for a moment or two.

Get lost with us in the magic of Christmas as we look at our top 5 window displays from across the globe.

Every Christmas, shopping malls in Hong Kong go all out in creating elaborate Christmas displays to draw the crowds. Here are a couple that've caught our eyes.

This years' contenders on Hong Kong Island include Hysan Place, Citiplaza, IFC, Landmark and Pacific Place. 

Citiplaza

Industry leader and iconic hairstyling brand, ghd, recently launched its limited edition Copper Luxe range for the Christmas season. ghd Hong Kong appointed Catalyst to bring the latest collection to life, online and offline.

To compliment the brand’s social media strategy and rally city-wide buzz, giant ghd gift boxes designed to showcase the glitz and glamour of Copper Luxe are being deployed across strategic high foot traffic locations around Hong Kong.