Hermes Party Club brand activation

What is it? 

Open for one night only, The Hermes Party club hit Shanghai last year, bringing to life the spirit of the modern Hermes lady, who embodies wisdom, mystery and happiness. Catering to 1,000 guests the event had 10 rooms, each more mesmorising than the next. 

Why do we love it?

The event, which took 6 months to design, gave audiences a chance to experience the brand in a whole new way. Creating a memorable experience, ensuring the brand was the talk of the town.