Cathay Pacific's experiential event helps you wake up fresh in Europe
What is it?
To promote its new flights to Europe, Cathay Pacific took over the Fashion Walk area in Causeway Bay in Hong Kong with Hong Kong flight departure gates. At the departure gates you could play a game where if you pressed the button to stop at a departure time, you’d win tickets to Europe.
And why is this a campaign we love?
It’s eye-catching, fun and gets the message across clearly in a way Hong Kong locals like and relate to.