Budweiser creates a unique activation for football fans!

What is it?

The Budweiser ReCup Arena: a football pitch made from recycled plastic cups from the world cup! 

Budweiser collected and reused 50,000 cups from the FIFA world cup which would otherwise ahve become waste. A football pitch 65 x 42 meters was created and has been made open to the public.  

Why do we love it?

Events cause so much waste! We all have to take responsibility for our footprint, here Budweiser has done just that and rewarded fans in the process.