With the year of the Rat fast approaching we’ve taken a look at how some brands are celebrating!
Here’s our top 3!
1) Nike; their very first stab at a CNY campaign.
This witty advert playfully pokes fun at well recognised family characters & scenarios. With a playful ending which amuses's and delights audiences.
Recognising stress as something which affects us all Cigna created a powerful campaign which 'visualises' stress. Working with doctors, technologists and artists, this campaign "included a global launch event, “See Stress Differently”, in London, showcasing the physical signs of stress on the body and mind in real-time by using a composition of biometric data and digital art to educate the public about how stress affects us emotionally and physically." (Marketing Interactive)
Standing out from the crowd is only getting harder, with brands having to get more creative to win customers attention.
Music is one tool which brands can turn to too differentiate themselves from others. Why? Music has the unique power to trigger emotions. From sadness to happiness or even nostalgia, music makes you feel and if utilized successfully can make you feel that same way about a brand, a powerful tool to influence consumers behaviors.
We have rounded up some of our favourite campaigns which harness music and emotion in remarkable ways.
With 3.5 million views on YouTube BMW's new video roasting Mercedes is a hit!
Funny yet respectful. BMW have managed to turn the retirement of the Mercedes CEO into a PR storm for themselves.
At the end of 2018, same-store sales at Burger King were up by 1.7 percent compared to last year, and restaurant growth (net unit count growth) increased by 6 percent, as reported during a recent earnings call with parent company Restaurant Brands International (RBI).
Could this be down to some of the unique marketing tactics emplyed by the brand? Burger King is leading the way in creative marketing, which is why its a brand we LOVE!
Here are our top 5 Burger King marketing stunts!
1. #eatlikeandy
In April 2019 Carlsberg started to post some strange things - re tweeting negative comments about their own beer?! One example being "carlsberg tastes like stale breadsticks". Why? This was all part of a bigger picture - a new brew! Launched along side a new ad campaign - making fun of its 30 year old slogan - 'Probably the best beer in the world'. Now 'Probably 'not' the best beer in the world. So we changed it'. Carlsberg U.K.'s VP marketing, Liam Newton, says in a statement: "At Carlsberg UK, we lost our way.
In a bid to save the bees Pornhub created a whole new channel. Using the voices from famous Pornstars alongside suggestive funny videos of Bees polinating flowers, Pornhub have created a series of 'Bee Porn'. For every video watched Pornhub will donate money to Bee saving charities.
A campaign with a clear message 'diversity is strength'. A special fabric was developed. From the outside it looks completely black but when stretched, all the colours of the rainbow are revealed. The campaign was supported by the All Blacks rugby team with a powerful video which spread world wide.
It’s almost that time again. Friday, March 8th is International Women’s Day (IWD). A day when the world celebrates the cultural, political, social, and economic achievements of women. As a focal point in the movement for women’s rights, the day also has underlying themes of anti-sexism, gender equality, and anti-discrimination. How can your brand create an effective and empowering campaign to celebrate IWD? Here are 10 examples that will give you some inspiration.
The Chinese New Year is upon us again and 2019 brings a new zodiac sign-- the pig. The pig is a symbol of wealth and good luck, and it seems to be already working for the following brands. Each has launched a stand-out CNY marketing campaign which is resonating with their audience. While a bit weird at times, these five campaigns are also undeniably wonderful. Check them out for ideas and inspiration!
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