Innovative tech is shaking up the world of experiential marketing. At Catalyst, technology advancements are at the forefront of our business. We use our creativity to wield new technology into cutting-edge marketing campaigns that create unforgettable experiences. Here we’ll reveal the five experiential trends all companies should know to keep customers flocking to your brand.
In today’s world, where competition is fierce, insurance firms need to get creative in order to stand out from the crowd and engage audiences. Gone are the days of clever TV or OOH ads which can struggle to generate the desired effects on consumers. Instead, smart insurance companies are turning to experiential marketing in order to spark emotion and leave a lasting impression.
Here are five campaigns from the insurance industry to draw inspiration from.
Have you heard the buzz word ‘Retailtainment” and wondered what it means exactly? For those that don’t know, it is the practice of using retail marketing as entertainment. In other words, using an experience involving activities, sound, emotion, and ambiance to pique customer interest and facilitate a mood that motivates buying. At a time when e-commerce is rapidly growing at the expense of in-store purchasing, retailtainment breathes life into the retail world, adding a new lure to bring people into brick-and-mortar stores.
According to Jing Daily "Retailers need to focus on providing the status of feeling instead of the status of buying.” And we completely agree. With online claiming 35% of retail sales in China, brick and mortar stores need to do all they can to entice shoppers. Where online allows buyers to flit from brand to brand hunting for offers, retail stores can offer a unique opportunity. An opportunity to capture the loyalty of a consumer by providing them with a new, memorable and unique experience which has them coming back from more than just your product.
Recognising stress as something which affects us all Cigna created a powerful campaign which 'visualises' stress. Working with doctors, technologists and artists, this campaign "included a global launch event, “See Stress Differently”, in London, showcasing the physical signs of stress on the body and mind in real-time by using a composition of biometric data and digital art to educate the public about how stress affects us emotionally and physically." (Marketing Interactive)
Standing out from the crowd is only getting harder, with brands having to get more creative to win customers attention.
Music is one tool which brands can turn to too differentiate themselves from others. Why? Music has the unique power to trigger emotions. From sadness to happiness or even nostalgia, music makes you feel and if utilized successfully can make you feel that same way about a brand, a powerful tool to influence consumers behaviors.
We have rounded up some of our favourite campaigns which harness music and emotion in remarkable ways.
Marketers are actually increasingly turning to experiential marketing. It is able to offer personalization and connection, which are hard to achieve through online advertising. This is especially key for charities looking to expand their reach since they face an added obstacle: many feel indifferent in face of messages from charities. Without direct impact to our daily lives, the problems of the world can appear very far away.
Instagram is a force to be reckoned with, especially for marketers. Its unique interface which allows for a stream of visual content is a gold mine for brands that want to gain exposure and generate a following. Previously, brands relied mostly on in-app ads and the influence of Key Opinion Leaders. However, a different approach has been gaining popularity. Instead of producing content for Instagram, there is now a new focus on creating unique (read: aesthetically pleasing) physical experiences that encourage users of the app to upload their own pictures.
Summer is in full swing! We here at Catalyst are certainly excited. For experiential marketing, this is the best time to bring your creative A game to the table - and to get optimal results. Don’t we all want to be out and about, taking advantage of the sunshine and the warmth? We’ve put together some of our favorite summer brand activations in recent years. They provide important insight into the current most effective strategies and trends. Read on and be inspired!
Don’t mess with mother. A new advert launched on Earth day celebrating our planted through a short video with stunning footage captured on iPhone XS.
Insights