It’s that time of year again! When festive fever captures the globe.
For brands it’s a chance to capture the hearts, minds and wallets of frenzied Christmas shoppers!
But how?
Here’s a round up of our favourites from 2018 -
1. John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis - Proving that celebrities always help to create a little magic!
In order to launch in Singapore FWD created a campaign which turned being 'new' a positive.
Challenging the status quo with a creative street advertisement which made you look twice, matched with a great campaign video which made you think again - propelling FWD into the market.
A summer marketing campaign for Beefeater with a twist. Filling London's tube stations with the smell of strawberries to promote its new flavour.
Thinking outside the box, turning what could of been a very ordinary advertising campaign into something exciting.
To drive awareness about the problem of food waste, Morton Salt created a font completely with wasted food. In America over 150,000 tons of food ends up in the trash.
It's shows people the problem in a creative way, instead of telling it.
McDonald’s Hong Kong has created a spot, depicting the #LittleBigMoments - featuring its Big Mac and other McDonald’s foods.
It’s a simple ad, true to life in Hong Kong. High quality production.
Singapore Airlines has created an inflight safety video, featuring Singapore’s most well known tourist spots.
It’s engaging, luxurious and is presented in a way true to the Singapore Airlines brand.
To promote their new brand story “Making every journey personal”, Singapore Airlines has created a carefully crafted video depicting a personal journey every step of the way.
To promote booking flexibility, Scoot created a 90s boyband style music video to boost awareness of the initiative.
Insights