With the year of the Rat fast approaching we’ve taken a look at how some brands are celebrating!
Here’s our top 3!
1) Nike; their very first stab at a CNY campaign.
This witty advert playfully pokes fun at well recognised family characters & scenarios. With a playful ending which amuses's and delights audiences.
Gentle Monster, the Korean sunglasses brand, has become an inspiration in a new wave of shopping. Merging art, experience and retail. First launching their concept stores in Korea, the brand has expanded with stores across China. They do not disappoint. Consumers are rewarded with a multi-sensory experience which speaks to the brands latest collections. Giant instillations fill the shops with the product seemingly as a side note.
A spectacular art instillation commissioned by Citywalk to drive traffic to the area.
"Breathtaking 7 -meter artwork features 120dpi detailed NASA imagery of the Earth' surface taken in 1972.
An all singing, all dancing, 360° Mercedes experience. The first BAM festival started in 2018 and was a roaring success. Back for round two the infomous car brand upped their game with an even larger festival where automotive, technological innovation, lifestyle, fashion, food and drink, urban living, sustainability, e-sports and entertainment all intersect.
In a bid to encourage test drives of their new car Lexus developed an app which encouraged drives to explore more of their city. Connecting with local undiscovered businesses, the Lexus UX app mapped out an urban exploration route for those who signed up for a test drive.
A partnership between Boiler Room & Pernod Ricard, who for the first time is grouping its brands together for a joint partnership “Créateurs de Convivialité,” centred on uniting people around authentic, shared moments.
The partnership will tour festivals and include a series of interactive, multimedia exhibitions that “tell the stories behind each festival music pillars,” with the first one to take place in Peckham London.
"Samsung reveals a wonderland of light at Vivid 2019"
A portal to another world. A Hendricks world. In March we saw Hendricks create the Phone box ‘gin’ portal. Actors in fantastical costumes surprised passers by and invited them to step inside a flower filled phone box. What awaited them was not expected. A fully immersive gin tasting room where guests could taste and experience the brands new tipple.
This August Hendricks are launching The Launderette. Which we expect to be just, if not more, wonderous as the previous portal.
The Malibu Games was divised by Pernod Ricard a year ago as a three day brand experience which brought back to life classic summer water games from much loved TV shows.
This year the games are back! With an increased influencer program which includes 32 influencers taking part in the games from nine nations.
CocaCola wins the advertising game again with this creative campaign, which promotes recycling. The advert shows the iconic CocaCola ribbon swirling across ad spots ending with a finger which directs passers by to recycling stations.
The campaign is currently running in Central and Eastern Europe, and also made a stop at Bulgarian music festival ‘The Happy Energy Tour’, which had around 200,000 attendees last year.
Insights