Progressive Insurance wanted to provide an engaging experience in order to promote their motorcycle insurance for the AME Awards and also to raise money for the Movember foundation.

They did this by creating a pop-up biker salon called Flo’s Chop Shop, offering everything from boot polishing to a gentleman’s shave. 9,000 attendees were serviced by Flo’s Chop Shop. 

Known for their stylish layouts and catchy interior design techniques, retail giant Ikea recently teamed up with The Red Cross to raise money for civilians trapped in Syria. To achieve this, they transformed one of their show rooms into a bombed Syrian home, much like the ones customers were able to see on the news or social media.

Online retailer Grana understood that many people are wary about buying clothes online without being able to try on a garment first. With their primary customer base purchasing from Hong Kong, Grana decided to head to the streets to provide customers with a unique sensory experience involving three stages of interaction.

Ebay recognized that Christmas shopping is a stressful activity for many people and found a way of creating a more straightforward, relaxed shopping experience. As part of their ad campaign, EBay promoted the chance to ‘do good and feel good’ in central London just before the Christmas rush (2016).

Everyday shoppers were asked to enter a booth where they'd browse a selection of gift images. High tech emotion reading software would then analyze their reactions and provide a comprehensive report stating which items were creating an emotional response in the shopper.

As part of a nationwide campaign to get millions of people moving by 2020, Lucozade Sport owner Suntory launched the ‘Wait Training’ campaign in 2016 at a bus stop in Manchester, UK.

The unique campaign involved a live stream video which was displayed on one wall of the bus stop's seating area. Commuters were approached by a trainer through the screen who encouraged them to exercise while waiting. The fun workouts were designed with all abilities in mind so that anyone young or old could join in.

Experiential marketing focuses on delivering an immersive brand experience that evokes emotions and creates strong lasting impressions. Immersing consumers into a brand universe has proven to be very efficient.

According to the EventTrack report 2016, "74% of consumers say engaging with branded event marketing experiences makes them more likely to purchase the products being promoted".

From virtual reality to social awareness, we identified 6 experiential marketing trends to help you dominate 2017.  

March 8, 2017 - Experiential marketing is a strategy that engages consumers directly, inviting and encouraging them to interact with your brand. You can create interactive experiences in order to bring your brand to life in the target audience’s mind.

With the rapid growth of online marketing, it’s getting harder and harder for brands to stand out amongst all the noise. More and more brands are leveraging experiential marketing to connects with their audience and make an impact.

DeLonghi is a coffee machine brand that launched a fully automatic machine (the PrimaDonna Elite) to their target market in Australia. It is claimed to make barista-quality coffee by offering several customizable options. They also have a corresponding app you can use to operate the machine from an iPhone or Android device.

The company partnered with Magnum & Co. and Our Friends Electric to create a multi-channel marketing campaign focused on letting consumers discover the coffee’s taste for themselves.

With the rapid growth of online marketing and an increase in content posted daily, it’s getting harder and harder for brands to stand out amongst all the noise. How can you ensure your company connects with your audience and makes an impact?

One strategy showing great promise is experiential marketing. If you haven’t heard of this tactic, it’s when you create interactive experiences for your target audience so they are actively involved with your brand. But do they really work? 

Uber used a creative strategy to connect with consumers during the 2016 Chinese New Year. In cities around China and in Singapore, customers could use the Uber app to call for a real life lion dance at their location. They made a simple service that you could use, similar to how you would call for a ride using the app, and the user would be billed for the dance using their Uber account.