We’re hitting the strip at #CES2018 to show off some of the 1 million Actions you can take with your #GoogleAssistant—just say #HeyGoogle. pic.twitter.com/ecZyDHcvCK

What is it?

To promote the power of its voice-activated assistant, Google set up a gigantic gumball machine at the Consumer Electronics Show in Las Vegas.

And why is this a campaign we love?

It’s simple, it’s eye-catching and gets people talking.

What is it?

To surprise hungry commuters, Deliveroo put a giant slot machine in the middle of Waterloo Station which dispensed prizes and food.

And why is this a campaign we love?

It’s eye-catching, it’s fun and it’s experiential.

What is it?

Art Institute of Chicago and Airbnb invited the public to spend a night in Van Goh’s bedroom. The first nights sold in less than 5 minutes.

And why is this a campaign we love?

A very creative execution, and garnered plenty of PR exposure globally.

What is it?

MUJI used their pens to create an animated light display with the Eiffel tower.

And why is this a campaign we love?

Simple idea leading to a beautiful and memorable execution.

What is it?

An immersive interactive experience with specially curated Glade fragrances, in the heart of New York City. Turned every day emotions into art. The algorithm fed in real time data from weather conditions, traffic and social media sentiment.

Lipton came up with its “Be a Daybreaker’ summer campaign back in 2015, the highlight of which was a giant yellow 100-meter inflatable water slide. The aim of the campaign was to encourage busy 18 – 34 year-old Londoners to take a break from their normal routine indoors and to experience their city in a different way.

In 2016, Snapple partnered with Spotify and Hakuhodo Singapore to come up with the “Summer Play Lab,” a summer campaign that targeted musically-inclined millennials. Users were given nine weeks to take part in a quiz where they identified the Snapple flavor that matches their personality and Spotify playlist. 

During the summer of 2015, Sprite partnered with the marketing agency Isobar for a summer-themed campaign that had the goal of getting China’s teenagers off their phones and outdoors. Their target audience were students who reportedly don’t get the most of their summer vacation because of the weather, a lack of money, or a too much homework.

Pantone, a leading authority in color, has been providing color solutions for decades across a spectrum of industries. In order to celebrate their unique, vibrant color selection, Pantone created a pop-up café that helped immerse customers in a unique sensory experience.

The 2016 pop-up café sold food and drinks such as hot dogs, cakes, smoothies, espresso, and much more in the exact colors of their most popular swatches. This helped to raise awareness of their brand while keeping customers engaged in the process.