What is it?

An ingenious way of promoting the new bargin bucket, KFC delivered an experience the whole family could enjoy together. Transforming their buckets into a mini theatre. New bespoke bucket sleeves directed customers to a mobile app, here 'suppertime' stories could be found. Consumers were then directed to place their phone under the bucket which came to life with sound, light & vibrations. 

Why do we love it?

With a fresh pair of eyes KFC found a new way to surprise and delight consumers. 

What is it?

The Economist are always on the look out for new readers who are what they call the 'globally curious'. In order to find such readers they often create experiential campaigns which will speak to that demographic. Their latest was this giant LED screen which they errected in Victoria Station (one of London's bussiest). On the screen were a series of intreguing questions. Passers buy were encouraged to approach the screen and press a button. They were rewarded with the full article which answered this question.

What is it?

Coca-Cola created a little bit of magic for Singaporians during the festive period. Creating a live feed between Singapore and Finland. Enabling children to send snow to one another accross the globe. 

Why do we love it?

In this marketing genius Coca-Cola have created a lasting unique memory for Children in two countries. 

Do you have a product or service designed for children? If so, you may have experienced some difficulty in marketing it effectively? For those wondering how to best reach kids, the truth is, you should really be targeting the mothers. Why? According to Social Media Today,

From Clockenflap to Coachella, festivals span the globe each year and attract attendees from far and wide. People are drawn in as they want to attend, have a great time, and tell everyone how awesome it is!

This phenomenon creates a unique opportunity for brands to integrate into the festival experience. You can tap into a vast, captive crowd who, when if the festival is picked correctly, is your core demographic.

But how do you do so in a meaningful, memorable way and break through the noise surrounding you?

What is it?

HP created a unique experience for Panorama music festival. 'The Lab' was a collection of interactive art instilations created by New York based designers. 'The Lab' featured experiences such as a room filled with solar powered "vines" which reacted to movement, a mirrored design instilation & the finale - a 360 cinematic dome. 

What is it? 

Google Home created a touring mini golf experience which was designed to highlight how Google Home helps you navigate your life. Paticipants could avoid obstacles by talking to Google deivces situated around the course. Voice demands triggered various objects such as lights & fans to turn on - surprising & delighting users. 

What is it?

A unique instillation created with LED pannels & AI technology. Passers are invited to talk to the instilation sharing their passions; football, fashion, art etc The instilation then fills with content drawn for the particular passion. 

Guests are then encouraged to share their camera roll or social feed with it to create a completely unique personal video. 

Why do we love it?

Personal, engaging & eye catching. New technology making the brand the talk of the town! 

YourStudio x Pandora Shine Launch 2018 from YourStudio on Vimeo.