Summer is in full swing! We here at Catalyst are certainly excited. For experiential marketing, this is the best time to bring your creative A game to the table - and to get optimal results. Don’t we all want to be out and about, taking advantage of the sunshine and the warmth? We’ve put together some of our favorite summer brand activations in recent years. They provide important insight into the current most effective strategies and trends. Read on and be inspired!

What is it?

Kiehl's created a spectacular brand experience to promote it's product Calendula Serum-Infused Water Cream. The pop up included giant instillations and an AR experience. Users could, through their own devices, trigger the apperance of flowers which grew bigger and smaller depending on your location. Also included were photo opportunities and multiple brand related games. 

Catalyst is known for our cutting-edge experiential marketing campaigns. We love to get creative and bring people into new worlds where they can have hands-on experiences with brands. The result? A memory audiences won’t soon forget and, more importantly, one that will influence their future buying decisions. And what better time to launch a powerful campaign than the holiday season? Here’s a look at some of our 10 favorite holiday marketing campaigns.

What is it?

The Budweiser ReCup Arena: a football pitch made from recycled plastic cups from the world cup! 

Budweiser collected and reused 50,000 cups from the FIFA world cup which would otherwise ahve become waste. A football pitch 65 x 42 meters was created and has been made open to the public.  

“The ‘sit and get’ model that conferences traditionally employ is simply not designed for the way the human brain is wired to connect and learn.”

Conference attendees have much higher expectations in this modern era of content-on-demand. Attendees crave access to things they can’t read or achieve on their own. Demand is on the rise for interactivity, experience and engagement. Instead of just listening to speakers on stage, invite audiences to be the experts of their own experience and engage with each other to foster personalized learning and conscious connections. 

Art moves us in a way unlike anything else. It has the ability to pique interest and awaken inspiration. And, at the very least, it gets our attention. For these reasons, it can be a powerful component in a marketing campaign. When the right kind of art for a specific brand is incorporated in the right way, the results can be out of the park. So, how do you do it? Here are five of our favourite examples.

It’s almost that time again. Friday, March 8th is International Women’s Day (IWD). A day when the world celebrates the cultural, political, social, and economic achievements of women. As a focal point in the movement for women’s rights, the day also has underlying themes of anti-sexism, gender equality, and anti-discrimination.  How can your brand create an effective and empowering campaign to celebrate IWD? Here are 10 examples that will give you some inspiration.