Open for one night only, The Hermes Party club hit Shanghai last year, bringing to life the spirit of the modern Hermes lady, who embodies wisdom, mystery and happiness. Catering to 1,000 guests the event had 10 rooms, each more mesmorising than the next.
Summer is well in full swing, and naturally we thought it’d be a great opportunity to share some great summer activations as inspiration for your brand. There are many opportunities for brands to be creative during the summer, as audiences quench for fun experiences related to the hot season.
A lot of us spend a lot of time lounging, sleeping, eating—heck, living out of and off of Ikea furniture. In order to promote a new superstore coming to Clermont-Ferrand in the middle of France, IKEA created a fully functional climbing wall made from their signature modern furniture.
What do you wish for on a very hot summer day? Either grab something to drink or a bucket of ice cream? That’s exactly what McDonald’s did. It came in the form of a vending machine, where it indicated that if the temperature reached up to 36.8 degrees - the cover of the vending machine would open up.
The regular application of sunscreen is essential to provide protection
against the suns harmful UV rays, but when kids are getting in and out of the
water during their Summer playtime it can prove very challenging to keep
kids covered.
Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!
Where beauty meets gaming. Channel developed a pop up concept which toured throughout Asia. The Coco Game Centre allowed guests to try on make up, buy on site, play specially designed games & win prizes.
Taking advantage of an immediate need, South African Coffee company Douwe Egberts created a coffee vending machine in the airport that could detect yawns. Travellers could then go to the vending machine to retrieve their free coffee.
Canadian Bank TD wanted to thank it's loyal customers. To do so, it set up an ATM machine with a difference. When customers went to take out money it shocked them with a personalised customer experience, gifting unique presents tailored to the customer. Surprising and delighting them.
Insights