Oak Fitting Room x Ralph Lauren AR solutions

What is it?

Ralph Lauren and the Oak Fitting Room partnered together to create a personalised fitting experience through a smart mirror. It allows stores to gather rich e-commerce data while providing features item count (RFID), lighting change, language change, request new sizes/colours all within the mirror in the room.

And why is this a campaign we love?

Using data and technology to create solutions to the frustrations customers experience can be a great way to elevate the brand experience.