InsightsCampaigns We Love | 24 Jun 19
Inspiring Social Awareness Ad - Pakistan's Truck Art Childfinder
Charitable campaigns
Campaigns We Love | 20 Feb 19
#BeTheirBodhisattva sustainability marketing movement
What is it?
On January 28, 2019, Vietnam, Life Release Day (Tsethar) in the Lunar calendar, known to Budhists as the day for saving lives that were meant to end, Wild Aid launched an inspiring campaign to challenge common misconseptions around wild life products beleived to have 'mystical powers'. #BeTheirBodhisattva
The campaign included instilations of Rhinos, Elephants and Pangolins who had suffered real life injuries. All kneeling in front of a Buddha statue in Vinh Nghiem Pagoda.
Campaigns We Love | 06 Jun 18
AMEX Small Business Saturday: the campaign that gives back
What is it?
American Express set out to help small businesses in a struggling economy. Creating 'Small Business' Saturday. The day after black Friday, where Americans were encouraged to shop small. With phenomenal results.
Campaigns We Love | 06 Jun 18
Mastercard - #priceless - giving back
What is it?
Mastercard's 'Priceless' campaigns are usually concentrated around giving a 'money can't buy' experience to it's customers. In 2018 Mastercard are focusing on giving back & making a difference through the power of the collective.
Why do we love it?
Capturing our attention by turning a tried & tested campaign on it's head - encouraging meaningful change.