An all singing, all dancing, 360° Mercedes experience. The first BAM festival started in 2018 and was a roaring success. Back for round two the infomous car brand upped their game with an even larger festival where automotive, technological innovation, lifestyle, fashion, food and drink, urban living, sustainability, e-sports and entertainment all intersect.
Technology is forever evolving, what was hot one month is old news the next. So to keep us & you on top of it all we have picked our favourite trends in 2018 so far.
Get in touch if you would need help implementing one of these trends at your next event.
It's that time of year again! That time of year when you need to plan little gifts for the office party. Here are some goodies we found that are bound to keep even the pickiest of people happy.
We don't want to see anyone handing out 512 MB USB drives with the company logo slapped on them this year.
Hong Kong is a vibrant, modern city with many events taking place throughout the year. The most obvious are the big holiday celebrations such as Christmas or the Chinese New Year, but also included are national days, fairs, festivals, and much more.
Summer is a strategic time for HP as back-to-school time is right around the corner and they wanted to target their audience of Millennials. With the knowledge that millennials want to engage with brands in an interactive and authentic way, they sponsored the 2016 Panorama Festival in New York City on Randall’s Island Park. The festival aimed to connect creative industries like art and music with technology.
EE is a telecom company in the UK that wanted to increase their brand presence. They decided the 2015 Glastonbury Festival in Pilton, Somerset was a good event to target. It lasts for five days and is for the contemporary performing arts from music to comedy, theatre, circus, dance, and more. With the large amount of social media usage on their network, they identified the opportunity to help make sure festival-goers could stay connected throughout the festival and share their memories with friends.
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