Do you work at an Airline? Or just an in-house marketer not knowing how to navigate the treacherous seas of social media? Then this article is for you. We looked at 12 of Hong Kong's top airlines on Facebook and crunched all the numbers so you didn't have to.

Airlines in this study included: HK Express, Cathay Pacific Airways, Air Asia Hong Kong, Hong Kong Airlines, Vanilla Air, Air New Zealand, China Airlines, Cathay Dragon, FlyScoot, Peach Aviation, Eva Airways, and Japan Airlines.

Some notes:

Leveraging the audiences of publishers on Facebook is a tactic used by many brands. But where do you go about finding leading publishers who can reach local Hong Kong audiences? We’ve got you covered.

We trust you've read our article on the 5 life-changing websites for marketers. This time, we're coming to you with another 5, except this time for social media related topics.

Facebook IQ

Where else to get better research and insights than from the source itself? You can finally put an end to the office-wide wars of whether video should be vertical or landscape, which demographic groups are most active on Facebook and Instagram, and whether avocado toast was really the most talked about topic this summer (don't quote us on that one). https://www.facebook.com/iq

If you work in marketing and aren’t originally from Hong Kong, you’ve probably realized this part of the world works very differently than what you’re used to in the UK, Canada, US or Australia. And needless to say, the social space here works very differently too. So how do you create content that actually resonates with locals?

Let’s talk about the many misconceptions about Social Media in Hong Kong that we’ve observed. Some are unique to Hong Kong, and some are not.

1. The copy is too long.

This best practice has been talked about for years, but there are still so many brands writing for social like it’s a newspaper. And as a universal rule, no one wants to read long copy (there are special exceptions of course). So don’t write long copy.

For those of us that work in marketing, the industry changes at a light’s pace. So how do you impress your boss and get your research done? Don’t worry, we’ve got you covered.

Thalamus.co

Ever had to give an update on the marketing landscape? Or share inspiring marketing campaigns? Thalamus.co/news is a lifesaver. Find all the latest trends and updates in a single feed. You can thank us later. http://www.thalamus.co/news

In Hong Kong, we’re seeing more companies running User Generated Content (UGC) campaigns on social media.

So, what is UGC? It's content created by users that have the potential to create engagement or drive conversations.

At Catalyst, we often run UGC campaigns for our clients, and in the process, we’ve learned a thing or two we'd like to share.

Here are our top tips for running a successful UGC campaigns:

Search engine optimization (SEO) is essential to any business with an online presence. Why? Because search engines have algorithms that they use to determine which websites have the most relevant ‘answer’ to the inquiry being searched. Optimizing your website for search engines means taking specific steps to appeal to those algorithms. As a result, a site can eventually rank in the top results for specific keywords and earn more traffic.

Technology continues to advance at an incredible rate and many new trends and innovations are said to be able to revolutionize digital marketing. These include AI/bots, virtual and augmented reality, live streaming, and the Internet of Things. What are they? Are they relevant to your brand? And can you integrate them into your marketing campaigns?

Let’s take a closer look.

Virtual reality (VR) technology is finally becoming mainstream. With the use of CGI and 360 videos you can now experience traveling to the top of Mount Everest, touring a football stadium, interacting with dinosaurs, designing with a Tilt brush, playing games, and more all through a headset! For years, gamers and marketers have craved the immersive experience that VR can provide. First, we saw the Oculus Rift and HTC Vive launch, but the price tag kept them out of reach.