Summertime is right around the corner which means warmer days, more activities, and lots of fun. As a brand, you can use the season to get involved with your audience, connect with them, and grow.

Not sure how to start? Here are five great examples of experiential and digital marketing campaigns that made the most out of summer.

March 8, 2017 - Experiential marketing is a strategy that engages consumers directly, inviting and encouraging them to interact with your brand. You can create interactive experiences in order to bring your brand to life in the target audience’s mind.

With the rapid growth of online marketing, it’s getting harder and harder for brands to stand out amongst all the noise. More and more brands are leveraging experiential marketing to connects with their audience and make an impact.

The Chinese New Year is behind us and Spring is upon us. Are you prepared with a strategic marketing campaign that will make the most out of the season? If not, don’t worry we are here to help. Here are five digital and experiential tips along with inspiring examples of seasonal marketing done right.  

With the rapid growth of online marketing and an increase in content posted daily, it’s getting harder and harder for brands to stand out amongst all the noise. How can you ensure your company connects with your audience and makes an impact?

One strategy showing great promise is experiential marketing. If you haven’t heard of this tactic, it’s when you create interactive experiences for your target audience so they are actively involved with your brand. But do they really work? 

With the Chinese New Year right around the corner (January 28th), businesses have the opportunity to reach and engage their audiences in creative ways. CNY is the biggest celebration in Asia, spreading outside of mainland China to Hong Kong, Singapore, Vietnam, Malaysia, and beyond.

Companies such as insurance providers and banks are often seen as stiff, distant, and impersonal. Let’s be honest, typically, how exciting is it for customers to sign up for a bank account or insurance policy? While there are clearly benefits for customers, companies struggle to connect with their audiences, be it on their website, social media accounts, through email marketing, or even using television commercials.

Industry leader and iconic hairstyling brand, ghd, recently launched its limited edition Copper Luxe range for the Christmas season. ghd Hong Kong appointed Catalyst to bring the latest collection to life, online and offline.

To compliment the brand’s social media strategy and rally city-wide buzz, giant ghd gift boxes designed to showcase the glitz and glamour of Copper Luxe are being deployed across strategic high foot traffic locations around Hong Kong.

The Christmas season is upon us and for many, the festive spending frenzy marks the biggest time of year for most marketers. So how do you make the most of your spend and standout for the world’s most celebrated occasion? Great holiday marketing campaigns come in all shapes and sizes, but they all have one thing in common. They delight customers.

As virtual reality is currently becoming one of the most important buzzwords in the marketing industry, augmented reality is also rising. Augmented reality enhances our experience of reality by inserting virtual animations into consumers’ view of the real world. The experience can be delivered with a headset or a smart device. Such technology opens up great opportunities for marketers to create unique brand experiences that interact with users’ real world. 

[Update March 2017] Social media platforms empower marketers to drive conversation, engage audiences and turn them into loyal customers. According to Empathica, brand advocates bring in 33% more sales and 18% more traffic than regular customers*.