From Clockenflap to Coachella, festivals span the globe each year and attract attendees from far and wide. People are drawn in as they want to attend, have a great time, and tell everyone how awesome it is!

This phenomenon creates a unique opportunity for brands to integrate into the festival experience. You can tap into a vast, captive crowd who, when if the festival is picked correctly, is your core demographic.

But how do you do so in a meaningful, memorable way and break through the noise surrounding you?

In this blog post we will highlight the latest statistics for experiential marketing in 2018. By region, there have been some interesting insights across the board.

In Asia, 32% of Asian marketers anticipated spending more than 1/5 of their total budgets (double the number of Asian marketers current budget).

In the UK, there's been an increase in Q4 of 2017 / beginning of 2018 with an overall increase of 5.5% in budget. Experiential is the only 1 in 2 marketing disciplines that has achieved positive budget growth.

KOLs are all the rage in Hong Kong and are an integral part of most social media and digital strategies these days. Here we'll teach you how to approach the KOL selection process.

What is it?

McDonald's created a live billboard reporting the weather for the next week, based on illustrations with its products such as fries and ice cream.

And why is it a campaign we love?

It's simple and creative. Captures eyeballs and unmistakably McDonald's.

This is a continuation of our previous article, The China Landscape: Short Video

Below we've got some case studies on how brands are integrating the marketing mix with partnerships with the different platforms.

Meipai X Tencent Live X Panda TV X L’Oreal X Maybelline X SK-II X Tmall/Weitao (2017)

Every Christmas, shopping malls in Hong Kong go all out in creating elaborate Christmas displays to draw the crowds. Here are a couple that've caught our eyes.

This years' contenders on Hong Kong Island include Hysan Place, Citiplaza, IFC, Landmark and Pacific Place. 

Citiplaza

As the year comes to an end, here are some things we think will go big in 2018. 

Continued use of AR/VR

As brands continually look for new ways to engage audiences, we have reason to believe Augmented and Virtual Reality will continue to be big players in this arena.

The use of this technology will continue to develop through mobile, event activations and other channels.

It's that time of year again; where all the large brands start bringing out their Christmas commercials in a bid to get their brand top-of-mind in the Christmas ad wars.

Here are some memorable ones we've seen so far.

Westjet Christmas Miracle

In this ad, Westjet created a surprise for a flight of their passengers. They would stand in front of a TV screen, and Santa would listen to their Christmas wishes. By the time they got off the plane, Westjet had prepared a surprise by fulfilling them with the gifts they wanted.

It's that time of year again! That time of year when you need to plan little gifts for the office party. Here are some goodies we found that are bound to keep even the pickiest of people happy.

We don't want to see anyone handing out 512 MB USB drives with the company logo slapped on them this year.

Mini Mason jars

There's a lot of data out there, in places where you don't expect it to be. One of these places is on the social media pages of airlines. We decided to look at the social media comments of 12 of Hong Kong's top airlines.

You've probably heard some variation of a brand's marketing lead proclaiming that "Brands need to listen" on social media. Well, there's some truth to that.

What customers say on your social media channels are the unfiltered truth. The good, the bad - you'll get it all.

We did some digging, and here's what we found.