Taking advantage of an immediate need, South African Coffee company Douwe Egberts created a coffee vending machine in the airport that could detect yawns. Travellers could then go to the vending machine to retrieve their free coffee.
Modiface mirror allow users to try own new looks automatically with different shades and styles. Virtual Artist app can easily connect users with the colours and shades they want to see themselves in.
Ralph Lauren and the Oak Fitting Room partnered together to create a personalised fitting experience through a smart mirror. It allows stores to gather rich e-commerce data while providing features item count (RFID), lighting change, language change, request new sizes/colours all within the mirror in the room.
Haagen Daaz created a VR experience viewing the world from the angle of a honey bee. A highly immersive experience promoting the safety of honey bees.
Marketing has always been about telling stories - and in this case Haagen-Daaz told that story through Virtual Reality which is an innovative use of the medium.
Mastercard and Swarovski have created a virtual reality showroom, allowing users to enter different rooms to view the different products of Swarovski. Each item can be seen in greater detail and immediately purchased. The VR headset is also made from Swarovski.
American Apparel has created a mobile app driven AR experience. Customers can easily scan the product and receive more information about the product (such as reviews, colours, and pricing) and share with friends on social media and email.
A new offer to activate Visa's long standing sponsorship of the Olympics. Offering practical solutions to in event payment - Olympic pins and Gloves with payment chips will be available to purchase in South Korea before the games.
American Express set out to help small businesses in a struggling economy. Creating 'Small Business' Saturday. The day after black Friday, where Americans were encouraged to shop small. With phenomenal results.
Canadian Bank TD wanted to thank it's loyal customers. To do so, it set up an ATM machine with a difference. When customers went to take out money it shocked them with a personalised customer experience, gifting unique presents tailored to the customer. Surprising and delighting them.
Insights