Mastercard's 'Priceless' campaigns are usually concentrated around giving a 'money can't buy' experience to it's customers. In 2018 Mastercard are focusing on giving back & making a difference through the power of the collective.
Capturing our attention by turning a tried & tested campaign on it's head - encouraging meaningful change.
Turing a high risk suicide bridge in South Korea into an inspiring installation which guides potential suicide cases from one side to the next.
This moving campaign not only appeals to your emotions but actually helps to make a real difference to the lives of those who need it.
State Farm created a branded pop up house which provided festival goers with wifi, a/c, lockers & gifts.
This unique activation enhanced music festival guests experiences. Leaving a lasting impression on those who entered. They successfully livened up a topic which is usually considered more serious - entering the festival space in an innovative way.
AXA are a gold sponsor of the NYC & London pride festivals. Supporting the LGBT community with activations led by their LGBT staff.
Supporting diversity & acceptance for your staff & customers to make positive change - creating real brand love!
As title sponsor of the Rugby Premiership Aviva launched a documentary to encourage more people to get into rugby. It featured several Rugby fans & told their story in connection to the game.
Content is king - The Rugby matters documentary was personal & heartfelt. Content which everyone could relate to & feel something from!
In order to launch in Singapore FWD created a campaign which turned being 'new' a positive.
Challenging the status quo with a creative street advertisement which made you look twice, matched with a great campaign video which made you think again - propelling FWD into the market.
A summer marketing campaign for Beefeater with a twist. Filling London's tube stations with the smell of strawberries to promote its new flavour.
Thinking outside the box, turning what could of been a very ordinary advertising campaign into something exciting.
The Glenlivet Dram Room. A sponsorship activation within Whisky live which allowed guests to experience & Taste The Glenlivet.
Creating unique noise within an event. Ensuring their brand is remembered.
The House of Peroni - Making a stylish statement. Likening the brand to a fashion house. Creating a series of events & pop ups throughout Europe.
Creative & immersive. A Campaign which can be used across multiple channels, through event sponsorships and beyond.
KRUG & CHIPS from White Label on Vimeo.
Beautifully designed pop up pods by Krug Champaign. Enjoy Krug & Chips in one of London's busiest areas.
A twist on a classic. Surprising & delighting a new audience with this fun pop up. Designed to perfection.
Insights