Telstra identified two key insights to initiate this idea 1. the target audiences’ love of taking selfies 2. Most selfies at festivals look the same. So, in April when it was announced nationally that selfie sticks were to be banned at the festival, the scene was set! Telstra created the biggest selfie stick in the world, and they knew the 30,000-strong audience would be amused.
Why don’t we write letters to our loved ones anymore? Veuve asked the same
thing. So for its 2014 National US Tour, Veuve Clicquot created an experiential
campaign - The Veuve Clicquot Champaign mail truck.
New Brand Identity for Russia with a visually beautiful solution based on the style of the Constructivism movement which was the last and most influential modern art movement to flourish in Russia in the 20th century.
The name RUSIA is placed on a combination of shapes that make the silhouette of Russia each one representing a different zone of Russia.
Designed by Vladimir Lifanov, Ilya Lazuchenkov, Yegor Mysnik, Denis Schlesberg, and Erken Kagarov.
Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!
Social media mogul Kylie Jenner, launched a touring pop up shop to promote her make up range - with phenomenal results. The truck toured the USA, posting to its own Instagram page @kylietruck to update fans on its whereabouts. The truck offered guests the first chance to buy new products & gave out branded treats to lucky fans! Queues stretched as long as 3 hours.
Where beauty meets gaming. Channel developed a pop up concept which toured throughout Asia. The Coco Game Centre allowed guests to try on make up, buy on site, play specially designed games & win prizes.
One shopping retailer in China made a bold decision - by developing a retail app which would have virtual stores spring up in different parts of China, right beside the doorsteps of competitors. Customers could use the app to purchase in virtual reality. It was a hit and received extensive media coverage throughout China.
Built on Apple’s AR kit, you can easily place Ikea furniture inside your place to see what it looks like inside your home. Easily scan, browse, select, move and place. Makes the shopping experience much easier.
Using technology to solve frustrations such as furniture placement help create a much more enjoyable shopping experience.
Westfield partnered with SoftBank Robotics and created “Pepper”, a charming and innovative robot to help make the shopping experience a more enjoyable experience. Pepper the robot acts as a concierge in the shopping centres. 95% customer satisfaction. Provide information to shoppers seamlessly and collecting customer service data.
Caliburger is linking facial recognition to its loyalty program. Software installed in ordering kiosks recognises registered members as they approach and activates data in their loyalty accounts based on previous purchases. It can then provide these as suggestions and display their favourite meals.
Insights