Rabodirect - feel good about your savings
What is it?
Savings specialists Rabodirect launched their campaign 'feel good about your savings', highlighting some of the good work they do to help local farmers with the money they raise. To bring this to the publics attention they created a pop up restaurant which served food from the farmers they supported. The aim was to draw attention to the problem that 9.6 billionAUD worth of food is wasted every year.
Why do we love it?
True experiencetial marketing - allowing guests to taste the food which is created with Rabodirect funds, gaining true insight into where their money is going. Gaining customers trust.