Mastercard x Swarovski - Virtual Reality Showroom

What is it?

Mastercard and Swarovski have created a virtual reality showroom, allowing users to enter different rooms to view the different products of Swarovski. Each item can be seen in greater detail and immediately purchased. The VR headset is also made from Swarovski.

And why is it a campaign we love?

By leveraging virtual reality in different environments, brands can stand out from the crowd like what Swarovski did in this partnership with MasterCard.