Nat Geo's pioneering AR campaign: Further Base Camp

What is it?

See FURTHER enabled audiences to experience the world’s first commercially-available untethered augmented reality headset, the Microsoft Hololens, a cutting-edge blend of the digital and physical worlds that will bring the Theory of Relativity to life through powerful visualizations.

Beyond nonstop programming and content, Nat Geo Further Base offered talks from Nat Geo super stars and thought-leaders, Albert Einstein inspired activiations (and birthday celebrations) premium Wi-Fi, charging stations and meeting spaces, in addition to a free premium bar available daily, including a list of genius-inspired cocktails. Quite a line-up!

Why do we love it?

Using cutting edge technology to wow guests & create a truely unique memorable experience.