Campaigns We Love | 20 Feb 19

KFC high-tech suppertime stories

KFC high-tech suppertime stories

What is it?

An ingenious way of promoting the new bargin bucket, KFC delivered an experience the whole family could enjoy together. Transforming their buckets into a mini theatre. New bespoke bucket sleeves directed customers to a mobile app, here 'suppertime' stories could be found. Consumers were then directed to place their phone under the bucket which came to life with sound, light & vibrations. 

Why do we love it?

With a fresh pair of eyes KFC found a new way to surprise and delight consumers.