Experiential marketing at its best - The Hendricks gin portal
What is it?
A portal to another world. A Hendricks world. In March we saw Hendricks create the Phone box ‘gin’ portal. Actors in fantastical costumes surprised passers by and invited them to step inside a flower filled phone box. What awaited them was not expected. A fully immersive gin tasting room where guests could taste and experience the brands new tipple.
This August Hendricks are launching The Launderette. Which we expect to be just, if not more, wonderous as the previous portal.
Why do we love it?
We are truly surprised and delighted! What we love is that this immersive experience rewards those curious enough to engage with the brand. The set is delightfully creative & whimsical which will stick in consumers’ minds and instantly make them reach for their phones. UGC, brand love and word of mouth all guaranteed.