What is it? 

Uber set out to showcase how comfortable and safe you feel in an Uber... So safe you feel you can talk about anything. The advertising campaign concept involved interviewing people in an Uber, talking about real life personal moments. The all star Lebron James featured, completely letting his guard down in a now world famous interview. 

Lebron touched on real life matters such as his house being vandalised with the word N**ger. He then gave his thoughts and feelings on the society we live in. The interview was well received with many news reporters commenting.  One in fact commented negatively: "Just shut up and dribble".

This caused an on mass outrage. The video spiralled and became viral! Lebron is now releasing a documentary called "shut up and dribble"

Why do we love it?

This was a real case of inspiring content produced by a brand causing real reations.