Hong Kong beauty publishers you need to know for your next campaign

Leveraging the audiences of publishers on Facebook is a tactic used by many brands. But where do you go about finding leading publishers who can reach local Hong Kong audiences? We’ve got you covered.

Presslogic

What’s that? You want to reach millennial women who like make up, beauty, and skincare? You’ve come to the right place. With over a MILLION fans on Facebook, Presslogic girls is a great place for brand collaborations. It is worth noting that this fanbase is split into about half, with over 420,000 coming from Hong Kong, and another 418,000 from Taiwan at the time of this article. Check out their Facebook page here: https://www.facebook.com/presslogic.girls/

Beauty Exchange Hong Kong

Presslogic didn’t suit you? No problem. Beauty exchange HK is another prominent player in Hong Kong’s beauty publisher scene. With over 600,000 fans in Hong Kong and another 118,000 in Taiwan, there’s bound to be an audience in there who is interested in your product. Facebook page here: https://www.facebook.com/beautyexchange.hk/

she.com

She.com is another platform with a lot of beauty-related tips for the millennial woman in Hong Kong. Similar to Presslogic and BeautyExchange, they do many brand partnerships and sponsorships. At the time of writing, the page had over 195,000 fans from Hong Kong. Facebook page here: https://www.facebook.com/shecom/

Next time you run a campaign, it’s worth thinking about partnerships with publishers to maximise your reach. It’s an idea worth considering, because they’ve already done the hard part for you: building an audience. All you have to do is talk to them.

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