Turing a high risk suicide bridge in South Korea into an inspiring installation which guides potential suicide cases from one side to the next.
This moving campaign not only appeals to your emotions but actually helps to make a real difference to the lives of those who need it.
State Farm created a branded pop up house which provided festival goers with wifi, a/c, lockers & gifts.
This unique activation enhanced music festival guests experiences. Leaving a lasting impression on those who entered. They successfully livened up a topic which is usually considered more serious - entering the festival space in an innovative way.
In order to launch in Singapore FWD created a campaign which turned being 'new' a positive.
Challenging the status quo with a creative street advertisement which made you look twice, matched with a great campaign video which made you think again - propelling FWD into the market.
A summer marketing campaign for Beefeater with a twist. Filling London's tube stations with the smell of strawberries to promote its new flavour.
Thinking outside the box, turning what could of been a very ordinary advertising campaign into something exciting.
The Glenlivet Dram Room. A sponsorship activation within Whisky live which allowed guests to experience & Taste The Glenlivet.
Creating unique noise within an event. Ensuring their brand is remembered.
The House of Peroni - Making a stylish statement. Likening the brand to a fashion house. Creating a series of events & pop ups throughout Europe.
Creative & immersive. A Campaign which can be used across multiple channels, through event sponsorships and beyond.
KRUG & CHIPS from White Label on Vimeo.
Beautifully designed pop up pods by Krug Champaign. Enjoy Krug & Chips in one of London's busiest areas.
A twist on a classic. Surprising & delighting a new audience with this fun pop up. Designed to perfection.
An immersive event which allowed guests to experience all the senses of Stella Artois. A sit-down meal which came alive before your eyes.
It is completely unique & therefore memorable. Completely enveloping guests in the brand.
In this blog post we will highlight the latest statistics for experiential marketing in 2018. By region, there have been some interesting insights across the board.
In Asia, 32% of Asian marketers anticipated spending more than 1/5 of their total budgets (double the number of Asian marketers current budget).
In the UK, there's been an increase in Q4 of 2017 / beginning of 2018 with an overall increase of 5.5% in budget. Experiential is the only 1 in 2 marketing disciplines that has achieved positive budget growth.
To bring attention to the McDonald’s New York style burger, McDonald’s decided to bring the iconic New York Yellow Taxi to Hong Kong. People could flag it down, and it would take them to the nearest McDonald’s joint for a free burger.
Creative and plays onto the dynamics of the Hong Kong market well.
Insights