Malibu Rum's festival experience

What is it?

How do you make a splash with your brand in the midst of festival goers? Malibu made its mark with The Malibu Rum Beach house, a tried and tested activation.

Located at select US festivals the Beach House hosted thousands of party goers
who experienced the true Malibu spirit. The Beach house was custom built to
look like a real beach house, featuring a dance area, cocktail selfie station & VIP
booth. A number of exclusive DJ sets were also hosted to ensure it was the buzz
of the festival.

Key Takeaway:

Enhance the festival attendee experience – Malibu enhanced the overall festival experience by offering attendees something that would leave a lasting impression.

Brand association – Becoming part of an already successful event encourages brand love!