Haagen-Daaz - VR Honeybee Experience

What is it?

Haagen Daaz created a VR experience viewing the world from the angle of a honey bee. A highly immersive experience promoting the safety of honey bees.

And why is this a campaign we love?

Marketing has always been about telling stories - and in this case Haagen-Daaz told that story through Virtual Reality which is an innovative use of the medium.