OOH and Ambient Media

Insights
Articles and Infographics | 07 May 18

McDonald's Real Time Weather Billboard Campaign

McDonald's Real Time Weather Billboard Campaign

What is it?

McDonald's created a live billboard reporting the weather for the next week, based on illustrations with its products such as fries and ice cream.

And why is it a campaign we love?

It's simple and creative. Captures eyeballs and unmistakably McDonald's.

Insights
Campaigns We Love | 19 Dec 17

Coca-Cola's high-tech brand activation in Times Square

Coca-Cola's high-tech brand activation in Times Square

 

 

What is it?

Coca-Cola created the world’s first, and largest 3D robotic sign. It stands 68 feet tall and 42 feet wide, with 1,760 moving LED cubes.

And why is this a campaign we love?

It’s able to capture attention of audiences instantly. Not to mention, some very cutting-edge tech.

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