Experiential marketing focuses on bringing brands to life and immersing consumers into a brand universe.  In the past few years, we’ve observed an exponential growth in the use of experiential marketing. According to Pearlfinders Global Index 2016, there is a global increase of brands seeking experiential marketing services (+1.6 between 2014 and 2015). In Asia, +10% of brands are looking to invest in experiential in 2016.

Senses are engrained to our memories and emotions, making them a powerful component of any experience. Employing tactics that stimulate the senses are the backbone of captive engagement and effective marketing campaigns.

It’s easy to think of sights and sounds for the big idea, but smell, taste and touch should not be underestimated in experiential marketing.

Discover the power of the senses in one infographic:

Brand activation is a relatively new term that’s still making it rounds in the industry. With many definitions to describe the concept, in essence, Brand Activation is a means for brands to engage with consumers by tapping into consumers’ senses and emotions to generate interest and action.

To make a success out of a brand activation, here’s a few things that marketers must take into consideration when planning their campaign.