Singapore Airlines has created an inflight safety video, featuring Singapore’s most well known tourist spots.
It’s engaging, luxurious and is presented in a way true to the Singapore Airlines brand.
To help travellers with packing, KLM created an app with Google Home to remind people of what they needed to pack.
It’s truly an innovative use of voice-activated technology in a space where few brands have explored. Not to mention, it’s useful!
To promote their new brand story “Making every journey personal”, Singapore Airlines has created a carefully crafted video depicting a personal journey every step of the way.
To promote booking flexibility, Scoot created a 90s boyband style music video to boost awareness of the initiative.
To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.
Cathay Pacific breathed new life into used flight attendant uniforms, transforming them into Lai See packets just in time for Chinese New Year.
An innovative use of old materials while saving the environment, and generates good PR.
There's a lot of data out there, in places where you don't expect it to be. One of these places is on the social media pages of airlines. We decided to look at the social media comments of 12 of Hong Kong's top airlines.
You've probably heard some variation of a brand's marketing lead proclaiming that "Brands need to listen" on social media. Well, there's some truth to that.
What customers say on your social media channels are the unfiltered truth. The good, the bad - you'll get it all.
We did some digging, and here's what we found.
Do you work at an Airline? Or just an in-house marketer not knowing how to navigate the treacherous seas of social media? Then this article is for you. We looked at 12 of Hong Kong's top airlines on Facebook and crunched all the numbers so you didn't have to.
Airlines in this study included: HK Express, Cathay Pacific Airways, Air Asia Hong Kong, Hong Kong Airlines, Vanilla Air, Air New Zealand, China Airlines, Cathay Dragon, FlyScoot, Peach Aviation, Eva Airways, and Japan Airlines.
Some notes:
Insights