Event sponsorship is a trusted marketing tool for many corporate companies. In fact, 80% of marketers believe that live events are critical to a company's success. These events can range from sports tournaments to music festivals to art shows. Wherever a large group of people is gathering, an opportunity lies. But how do you make the most of your sponsorship investment?

In this blog, you will learn from the best as we have rounded up the most effective examples of event sponsorship by some of the biggest players in banking, insurance, logistics, and property.

What is it? 

American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset. 

What is it? 

American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset. 

What is it?

How do you make a splash with your brand in the midst of festival goers? Malibu made its mark with The Malibu Rum Beach house, a tried and tested activation.

What is it?

Telstra identified two key insights to initiate this idea 1. the target audiences’ love of taking selfies 2. Most selfies at festivals look the same. So, in April when it was announced nationally that selfie sticks were to be banned at the festival, the scene was set! Telstra created the biggest selfie stick in the world, and they knew the 30,000-strong audience would be amused.

What is it?

Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!

What is it?

A new offer to activate Visa's long standing sponsorship of the Olympics. Offering practical solutions to in event payment - Olympic pins and Gloves with payment chips will be available to purchase in South Korea before the games. 

What is it?

AXA are a gold sponsor of the NYC & London pride festivals. Supporting the LGBT community with activations led by their LGBT staff.

Why do we love it?

Supporting diversity & acceptance for your staff & customers to make positive change - creating real brand love! 

What is it?

As title sponsor of the Rugby Premiership Aviva launched a documentary to encourage more people to get into rugby. It featured several Rugby fans & told their story in connection to the game. 

Why we love it?

Content is king - The Rugby matters documentary was personal & heartfelt. Content which everyone could relate to & feel something from! 

What is it?

Veuve Clicquot event sponsorship

Why is it a Campaign we love?

Always stylish & always a statement. Whether you love or hate the bright Orange wash - you won't attend a Veuve sponsored event without knowing it!