What is it?

To promote booking flexibility, Scoot created a 90s boyband style music video to boost awareness of the initiative.

We’re hitting the strip at #CES2018 to show off some of the 1 million Actions you can take with your #GoogleAssistant—just say #HeyGoogle. pic.twitter.com/ecZyDHcvCK

What is it?

To promote the power of its voice-activated assistant, Google set up a gigantic gumball machine at the Consumer Electronics Show in Las Vegas.

And why is this a campaign we love?

It’s simple, it’s eye-catching and gets people talking.

What is it?

To surprise hungry commuters, Deliveroo put a giant slot machine in the middle of Waterloo Station which dispensed prizes and food.

And why is this a campaign we love?

It’s eye-catching, it’s fun and it’s experiential.

What is it?

To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.

The holiday season sees world famous retailers in the shopping hotspots of London, New York and Paris wowing passers-by with their over-the-top holiday window displays to excite and delight. From magical characters, fantastical lands and traditional stories reimagined to a taste of the old and new to appeal to the masses and keep the kids entertained for a moment or two.

Get lost with us in the magic of Christmas as we look at our top 5 window displays from across the globe.

What is it?

Billboard ads spray painted with biodegradable paint onto biking paths. They were used to promote a local coffee shop that was out of the way for cyclists.

What is it?

Coca-Cola created the world’s first, and largest 3D robotic sign. It stands 68 feet tall and 42 feet wide, with 1,760 moving LED cubes.

And why is this a campaign we love?

It’s able to capture attention of audiences instantly. Not to mention, some very cutting-edge tech.

What is it?

Art Institute of Chicago and Airbnb invited the public to spend a night in Van Goh’s bedroom. The first nights sold in less than 5 minutes.

And why is this a campaign we love?

A very creative execution, and garnered plenty of PR exposure globally.

What is it?

Cathay Pacific breathed new life into used flight attendant uniforms, transforming them into Lai See packets just in time for Chinese New Year.

And Why is this a campaign we love?

An innovative use of old materials while saving the environment, and generates good PR.

What is it?

KFC created an on-site video at a KFC location, instantly taking a photo of the customer, and reproducing a younger version of the customer onto the meal tray paper.