A video promoting Singapore with the theme ‘Where Passion is Made Possible’, showcasing Singapore in a new light.
Top-notch creative concept and copy. Makes us want to visit Singapore after watching it.
MUJI used their pens to create an animated light display with the Eiffel tower.
Simple idea leading to a beautiful and memorable execution.
An immersive interactive experience with specially curated Glade fragrances, in the heart of New York City. Turned every day emotions into art. The algorithm fed in real time data from weather conditions, traffic and social media sentiment.
Sheng Nu, meaning "leftover woman", had long been used by the Chinese state media to stigmatise unmarried women over the age of 27. Getting married was one of the biggest issues in these women's lives, who also happened to be part of SKII's target audience.
Summer is a strategic time for HP as back-to-school time is right around the corner and they wanted to target their audience of Millennials. With the knowledge that millennials want to engage with brands in an interactive and authentic way, they sponsored the 2016 Panorama Festival in New York City on Randall’s Island Park. The festival aimed to connect creative industries like art and music with technology.
EE is a telecom company in the UK that wanted to increase their brand presence. They decided the 2015 Glastonbury Festival in Pilton, Somerset was a good event to target. It lasts for five days and is for the contemporary performing arts from music to comedy, theatre, circus, dance, and more. With the large amount of social media usage on their network, they identified the opportunity to help make sure festival-goers could stay connected throughout the festival and share their memories with friends.
Lipton came up with its “Be a Daybreaker’ summer campaign back in 2015, the highlight of which was a giant yellow 100-meter inflatable water slide. The aim of the campaign was to encourage busy 18 – 34 year-old Londoners to take a break from their normal routine indoors and to experience their city in a different way.
In 2016, Snapple partnered with Spotify and Hakuhodo Singapore to come up with the “Summer Play Lab,” a summer campaign that targeted musically-inclined millennials. Users were given nine weeks to take part in a quiz where they identified the Snapple flavor that matches their personality and Spotify playlist.
During the summer of 2015, Sprite partnered with the marketing agency Isobar for a summer-themed campaign that had the goal of getting China’s teenagers off their phones and outdoors. Their target audience were students who reportedly don’t get the most of their summer vacation because of the weather, a lack of money, or a too much homework.
Pantone, a leading authority in color, has been providing color solutions for decades across a spectrum of industries. In order to celebrate their unique, vibrant color selection, Pantone created a pop-up café that helped immerse customers in a unique sensory experience.
The 2016 pop-up café sold food and drinks such as hot dogs, cakes, smoothies, espresso, and much more in the exact colors of their most popular swatches. This helped to raise awareness of their brand while keeping customers engaged in the process.
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