What is it?

On January 28, 2019, Vietnam, Life Release Day (Tsethar) in the Lunar calendar, known to Budhists as the day for saving lives that were meant to end, Wild Aid launched an inspiring campaign to challenge common misconseptions around wild life products beleived to have 'mystical powers'. #BeTheirBodhisattva

The campaign included instilations of Rhinos, Elephants and Pangolins who had suffered real life injuries. All kneeling in front of a Buddha statue in Vinh Nghiem Pagoda. 

What is it?

An ingenious way of promoting the new bargin bucket, KFC delivered an experience the whole family could enjoy together. Transforming their buckets into a mini theatre. New bespoke bucket sleeves directed customers to a mobile app, here 'suppertime' stories could be found. Consumers were then directed to place their phone under the bucket which came to life with sound, light & vibrations. 

Why do we love it?

With a fresh pair of eyes KFC found a new way to surprise and delight consumers. 

What is it?

The Economist are always on the look out for new readers who are what they call the 'globally curious'. In order to find such readers they often create experiential campaigns which will speak to that demographic. Their latest was this giant LED screen which they errected in Victoria Station (one of London's bussiest). On the screen were a series of intreguing questions. Passers buy were encouraged to approach the screen and press a button. They were rewarded with the full article which answered this question.

What is it?

Coca-Cola created a little bit of magic for Singaporians during the festive period. Creating a live feed between Singapore and Finland. Enabling children to send snow to one another accross the globe. 

Why do we love it?

In this marketing genius Coca-Cola have created a lasting unique memory for Children in two countries. 

What is it?

HP created a unique experience for Panorama music festival. 'The Lab' was a collection of interactive art instilations created by New York based designers. 'The Lab' featured experiences such as a room filled with solar powered "vines" which reacted to movement, a mirrored design instilation & the finale - a 360 cinematic dome. 

What is it? 

American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset. 

What is it? 

American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset. 

What is it? 

Google Home created a touring mini golf experience which was designed to highlight how Google Home helps you navigate your life. Paticipants could avoid obstacles by talking to Google deivces situated around the course. Voice demands triggered various objects such as lights & fans to turn on - surprising & delighting users.