What is it?

With 3.5 million views on YouTube BMW's new video roasting Mercedes is a hit! 

Why do we love it? 

Funny yet respectful. BMW have managed to turn the retirement of the Mercedes CEO into a PR storm for themselves. 

What is it?

Kiehl's created a spectacular brand experience to promote it's product Calendula Serum-Infused Water Cream. The pop up included giant instillations and an AR experience. Users could, through their own devices, trigger the apperance of flowers which grew bigger and smaller depending on your location. Also included were photo opportunities and multiple brand related games. 

What is it?

The Budweiser ReCup Arena: a football pitch made from recycled plastic cups from the world cup! 

Budweiser collected and reused 50,000 cups from the FIFA world cup which would otherwise ahve become waste. A football pitch 65 x 42 meters was created and has been made open to the public.  

Leading the risk taking game! 

At the end of 2018, same-store sales at Burger King were up by 1.7 percent compared to last year, and restaurant growth (net unit count growth) increased by 6 percent, as reported during a recent earnings call with parent company Restaurant Brands International (RBI).

Could this be down to some of the unique marketing tactics emplyed by the brand? Burger King is leading the way in creative marketing, which is why its a brand we LOVE! 

Here are our top 5 Burger King marketing stunts! 

1. #eatlikeandy

What is it?

In April 2019 Carlsberg started to post some strange things - re tweeting negative comments about their own beer?! One example being "carlsberg tastes like stale breadsticks". Why? This was all part of a bigger picture - a new brew! Launched along side a new ad campaign - making fun of its 30 year old slogan - 'Probably the best beer in the world'. Now 'Probably 'not' the best beer in the world. So we changed it'. Carlsberg U.K.'s VP marketing, Liam Newton, says in a statement: "At Carlsberg UK, we lost our way.

What is it?

In a bid to save the bees Pornhub created a whole new channel. Using the voices from famous Pornstars alongside suggestive funny videos of Bees polinating flowers, Pornhub have created a series of 'Bee Porn'. For every video watched Pornhub will donate money to Bee saving charities. 

What is it?

A campaign with a clear message 'diversity is strength'. A special fabric was developed. From the outside it looks completely black but when stretched, all the colours of the rainbow are revealed. The campaign was supported by the All Blacks rugby team with a powerful video which spread world wide. 

What is it? 

Uber set out to showcase how comfortable and safe you feel in an Uber... So safe you feel you can talk about anything. The advertising campaign concept involved interviewing people in an Uber, talking about real life personal moments. The all star Lebron James featured, completely letting his guard down in a now world famous interview. 

What is it?

Burger King is famous for its tongue in cheek campaigns which troll Mcdonald's and this one was a Whopper! In order to gain more downloads of their delivery app Burger King announced an ingenious campaign. They were giving away Whoppers for just 1 cent, BUT you could only redeem the voucher if you were stood in McDonalds! The app tracked your location, directed you to a McDonalds where you could download a voucher. It then directed you to the nearest Burger King.