New Brand Identity for Russia Tourism

What is it?

New Brand Identity for Russia with a visually beautiful solution based on the style of the Constructivism movement which was the last and most influential modern art movement to flourish in Russia in the 20th century.
The name RUSIA is placed on a combination of shapes that make the silhouette of Russia each one representing a different zone of Russia.

Designed by Vladimir Lifanov, Ilya Lazuchenkov, Yegor Mysnik, Denis Schlesberg, and Erken Kagarov.

Why do we love it?

This playful idea allows for a creative usage of messaging and photography with a myriad of applications which makes it so interesting.
This is a great reinterpretation of constructivism!