The Kylie Truck takes the US by storm

What is it?

Social media mogul Kylie Jenner, launched a touring pop up shop to promote her make up range - with phenomenal results. The truck toured the USA, posting to its own Instagram page @kylietruck to update fans on its whereabouts. The truck offered guests the first chance to buy new products & gave out branded treats to lucky fans! Queues stretched as long as 3 hours.

Why do we love it?

Kylie Cosmetics built anticipation with the successful launch of the trucks own Instagram page. With followers desperate to know if it would appear in their town next. Offering exclusive products & experiences ensured further hype with user generated content at the forefront of the trucks success.