Experiential marketing: discover the power of senses [infographic]

Senses are engrained to our memories and emotions, making them a powerful component of any experience. Employing tactics that stimulate the senses are the backbone of captive engagement and effective marketing campaigns.

It’s easy to think of sights and sounds for the big idea, but smell, taste and touch should not be underestimated in experiential marketing.

Discover the power of the senses in one infographic: